This book looks at businesses in terms of the value they create and trade rather than focusing solely on money. It explores how value is created and exchanged which cannot or should not be converted to money and offers ways in which social businesses can operate more comfortably in line with their core beliefs and ethics.
The book takes the reader on a journey of exploration via a series of bite-sized visual tools. Each tool focuses on a specific area of the business and builds to form a comprehensive business proposition. A wide range of questions are posed to the reader to encourage thinking and to move beyond their possible restricted mindset. Using a series of case studies, examples are offered at every stage to highlight how the tools work and what to expect when you use it.
The book provides simple, step-by-step guides to building a sustainable organization and offers over 90 ideas for your business. While many of the case studies and examples are from the social sector, the principles and exercises apply equally to any small or large business.
The book can be used by the leadership team in an existing organization to define and refine their strategy.